1. Introduction
KisanPath ("we", "our", "us") is a farmer-to-buyer digital marketplace operated by PARUL TRADE, located at Modipuram, Meerut, Uttar Pradesh, India – Pin 250110. This Privacy Policy describes how we collect, use, store, and share personal information when you use our mobile application (Android & iOS) and website (the "Platform").
KisanPath is committed to protecting the privacy of all users — farmers, buyers, village helpers, and field agents.
2. Information We Collect
2.1 Information You Provide
- Farmer Registration: Mobile number, Aadhaar / Government ID, location (village, district, state), farm size, crop types, profile photo, farm description, certifications, and years of farming experience.
- Buyer Registration: Mobile number, location, buyer type (household, retailer, restaurant, wholesaler, processing company).
- Village Helper & Field Agent Registration: Mobile number, Government ID, location, and role-specific details.
- Product Listings: Product name, category, quantity, price, harvest date, quality grade, organic status, images, videos, and pickup location.
- Communications: Messages exchanged through in-app chat between farmers and buyers.
2.2 Information Collected Automatically
- Device information (model, operating system, unique device identifiers)
- Log data (IP address, access times, pages viewed, app crashes)
- Location data (GPS coordinates when you use map-based discovery or geo-tagging)
- Usage data (search queries, features used, interactions with listings)
2.3 Payment Information
Payment transactions are processed through third-party payment gateways (Razorpay, UPI providers, banks). We do not store your full bank account numbers, UPI PINs, or credit/debit card details on our servers. Our escrow system holds payment references only until transaction completion.
3. How We Use Your Information
- To create and manage your account on the Platform
- To display farmer profiles and product listings to buyers
- To enable map-based discovery of nearby farmers
- To facilitate communication between farmers and buyers
- To process orders, payments, and escrow transactions
- To provide smart pricing assistance using mandi and market data
- To send notifications and alerts (orders, payments, demand alerts, harvest reminders)
- To support multilingual content and voice guidance
- To operate the dual rating system for trust and transparency
- To detect and prevent fraud using AI monitoring
- To generate platform analytics (crop trends, regional supply, price patterns)
- To enable village helpers and field agents to assist farmers
- To improve and personalize the Platform experience
4. QR Farm Verification
Each registered farm receives a unique QR identity code. When buyers scan this code during farm visits, they can verify the farmer's identity and listing authenticity. The QR code links only to publicly visible profile information that the farmer has voluntarily provided.
5. Information Sharing
We do not sell your personal information. We may share information in the following circumstances:
- Between Users: Farmer profiles, product listings, ratings, and pickup locations are visible to potential buyers. Buyer contact details are shared with farmers only upon order placement.
- Village Helpers & Field Agents: Authorized helpers and agents can access farmer data they are assigned to assist, for the purpose of listing management and onboarding.
- Payment Processors: We share necessary transaction data with Razorpay and banking partners to process payments.
- Service Providers: We engage third-party services for hosting (Firebase), storage (Cloud Storage), maps (Google Maps API), and analytics.
- Legal Compliance: We may disclose information if required by law, court order, or government authority.
- Platform Safety: We may share data to investigate fraud, enforce our Terms, or protect user safety.
6. Data Storage & Security
Your data is stored on secure servers using Firebase and cloud infrastructure. We implement industry-standard security measures including:
- Encrypted data transmission (HTTPS/TLS)
- Secure authentication and access controls
- Regular security audits and monitoring
- Progressive verification levels for seller trust
While we strive to protect your data, no system is 100% secure. We encourage you to keep your login credentials confidential.
7. Data Retention
We retain your personal data for as long as your account is active or as needed to provide our services. If you request account deletion, we will remove your personal data within 30 days, except where retention is necessary for legal obligations, dispute resolution, or fraud prevention.
8. Your Rights
You have the right to:
- Access your personal information stored on the Platform
- Correct inaccurate or incomplete data in your profile
- Delete your account and associated data
- Withdraw consent for location tracking or notifications at any time
- Request a copy of your data in a portable format
To exercise any of these rights, contact us at support@kisanpath.in.
9. Children's Privacy
KisanPath is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal data, we will take steps to delete it promptly.
10. Third-Party Links & Services
The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We recommend reviewing their privacy policies before providing any information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Effective Date" at the top of this page and notify users through the app. Continued use of the Platform after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
- Email: support@kisanpath.in
- Phone: +91 91190 31069
- Address: PARUL TRADE, Modipuram, Meerut, Uttar Pradesh, India – 250110